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Yoko Ono books prime ad spot in Piccadilly Circus
Alastair Ray
Monday March 4, 2002
Yoko Ono has booked one of the most high-profile advertising sites in the UK to propagate a message of world peace.
The musician-cum-artist is paying an estimated £150,000 for a prime site in Piccadilly Circus in London to highlight the words of her late husband John Lennon's classic song, Imagine.
It will carry the line 'Imagine all the people living life in peace'.
There will be nothing on the poster to indicate Ono paid for its erection or that the words were penned by Lennon.
According to outdoor advertising specialists Posterscope, the banner is likely to be seen by more than one million people a week, many of them overseas tourists.
The banner, which will cover Nescafé's neon sign, was put up at the weekend and is due to remain for three months at an estimated cost of £50,000 a month. The site was sold by JCDecaux.
The UK poster follows a period of activity in New York last year when Ono took out a full-page ad in the New York Times and also paid for posters in Times Square.
In the wake of the World Trade Centre tragedy, some US radio stations banned the Lennon song as 'lyrically inappropriate'.
The tune was listed alongside tracks such as Shot down in Flames by AC/DC and Black Sabbath's Suicide Solution, as being unsuitable for airplay.
However, Ono said her late husband's song has a powerful message for the post-September 11 generation.
'The world certainly needs peace and a lot of love now,' she said.
In recent years Ono's reputation has enjoyed a revival, a welcome change after years of being accused of contributing to the break-up of the Beatles.
Last November she was one of 42 artists to take part in Art Tube 01, an attempt to inspire commuters on London's Piccadilly underground line by replacing advertising panels with artwork.
Ono is due to unveil a bronze statue of her late husband at Liverpool John Lennon Airport on March 15. She will also open an exhibition of his drawings and lithographs, entitled Peace and Love, at the airport.
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